Been contemplating about the days events since coming back from Lux5 in Santa Monica... If you've been to the Lux5 show on Saturday because of me... screw me, screw me good. Just don't make me squeal like a pig. Oink - oink!
It was different from last year. Yea... Depending on where your interests lay, you either came out liking the event or you came out pretty much disillusioned over the entire day.
This years Lux5's vibe was more of a Hollywood club/networking feel - it was more upscale. Someone told me at the show - "there's a lot of high rollers here."
Yup, well, there was an auction of a 6 million dollar house in Calabasas, a few cars priced at a quarter of a million dollars, and god knows how much those islands were being auctioned for, I wasn't there for those auctions, but it does show you what market the event is targeting - high rollers.
So yea, high rollers. The show has always targeted an upscale crowd, but this year there was less diversity of models like last year where there were a lot of tables where models set up for autograph signing and photos to this year where there was more high end vendors selling real estate and wealth management firms to help you invest those millions in your bank.
The previous year felt more like an import show with tons of models - fashion shows and autograph signings. Did I say tons of fashion shows last year? Yea, it felt like a fashion or bikini show was held every 30 minutes. Compared to this years lack of fashion shows - the models were hot in the two...or was it three shows...? Dunno, it was more disorganized, and man, I know smoke looks cool, but let's clear the smoke from the catwalk and pump up those lights! Yea, I'm being a little twit complaining, but who the hell reads this stuff....?
Rewind - get this. First fashion show, all the photographers get in front of the catwalk. Right, it's going to start in 10 minutes she says! Yea boy! 20 minutes later we're still waiting.... Right! The show finally starts. Camera ready.... here they come!
Ah damn! The models coming out on the catwalk are all dudes! They're all male models! What the hell is going on here? Ah well, at least I can test my camera settings... and that's what I did. Looking around the photogs after the quick fashion show, I see in the other photogs faces... shock... confusion... to "what the hell was that" kind of looks.
Granted there was more luxury this year with the yacht, jet and helicopter parked out front in addition to the high end vehicles. Last years show was more of a tuner crowd with a some high end autos... there was a a Dodge Charger by golly. But that was last year.
Transitions.
Last year was a transition year, and this year seems to be the first step to targeting a more moneyed crowd. Nothing wrong with that, Lux5 has their own road to follow.
So yea, I was looking for something similar to last years event, but I forgot one simple truth - time moves forward, tomorrow is another day, yesterday is history, yada yada yada.
I did get some nice pictures. Ah well, check the pictures I took at the Lux5 event in Santa Monica.
Oh yea, next weeks event is Street Machine Battle in Torrance. Looks good. Strictly JDM. Purehotmodels is a vendor so I'm guessing they're going to have their big booth full of babes, don't quote me on that though. Best thing about the show? It's hella FREE! No tickets!
Date and location:
May 18, 2008 - 11am to 6pm
Sponsor, Vendor and Competitor roll in - 7am
Ricky & Ronnie's Cruise-in Diner
1301 Sepulveda Blvd. Torrance, CA. 90501
- JDM import lifestyle car competition and show.
- Food, vendors, DJ's, and the scene's hottest models.
- Garage Keizo model search.
Free admission to all spectators. All ages welcome.
Let's get back to the photos I took. Click on any image to be taken to the photo gallery!
